On the constantly developing and expanding retail and service market, there are new ways to attract customers’ attention to their activities. There are many different types of advertising, of which the most popular seems to be media advertising in all its variants. However, in recent years, advertising gadgets are very often used to build a positive image of the company.
A small thing that is memorable
The advertising gadget can actually be almost any handy item on which we are able to place the company logo. Very often they have the form of key rings, pens, fridge magnets, lighters and many others. In fact, only the imagination limits the number of items that can be used in this way. They are distributed to customers, contractors or visitors to the company, thus meeting several goals. First of all, a free, useful gift builds positive associations for the recipient (hence the logotype or other association with the brand should be unambiguous). The potential recipient, in need of a good or service, will most certainly associate the company whose logo it carries as a key tag. Also individual products may appear on gadgets in the form of a mini-campaign.
The effectiveness of advertising gadgets
The advantage of this type of advertising is its low price, easy availability and a large selection. Producers of advertising products have very wide offers that try to match the clients’ needs to the maximum. However, is also the effectiveness of the company gadgets? The vast majority of entrepreneurs put this type of products as one of the best ways to promote their activities. Most often, potential clients use during sales meetings. It turns out that even if the cooperation is not established right away, the advertising articles often remind about the company later. Customers return themselves because of the information about the existence of the company and the first positive reaction.